Elaine Proctor was born in South Africa. Her first novel, Rhumba, was published in 2012 to critical acclaim in the UK and South Africa (Quercus Books/Jonathan Ball). Her second book, The Savage Hour followed in 2014, (Quercus/Jonathan Ball) and was shortlisted for the Sunday Times Fiction prize in South Africa.  Her new work, The Love Factory (Quercus Books/Jonathan Ball) was published in March 2018.

As a filmmaker, Elaine made numerous political documentaries in her native South Africa before graduating from the National Film and Television School in the UK with her first feature film On the Wire which won the British Film Institute award for best first film. She then wrote and directed the feature films Friends (official selection Cannes film festival. Mention Speciale Prix De La Camera D’Or) and Kin.


The Love Factory

You can control want, but desire controls you

A smart, sexy, witty novel about love and desire. 

Anna is a writer whose small but perfectly formed novels sell poorly. When she falls on hard times she tries her hand at erotic fiction and faces an uncomfortable truth. Though she’s in a long marriage and a mother of two, her stories fail to fly because she’s never experienced true sexual desire. Even her Sicilian grandmother – wearer of diamante sunglasses and knock-off Louis Vuitton – knows more than she does about passion.

A romance-writing workshop doesn’t help, but Cordelia, a classmate, suggests she borrows an alter ego to banish her inhibitions, a new world opens up to Anna and The Love Factory – a group of writers penning ever more successful sexy stories – is born.

The more Anna writes, the more she sees that for the sake of her stories, and her life, she needs to risk a proper love of her own.


“This is an engaging, feel-good rollercoaster of a story with enough emotional high climbs and steep dives to please the most exacting fans of the genre. Elaine Proctor handles her large cast of refreshingly original characters with deftness and humour, observing their very human interactions with writing that is as convincing as it is entertaining.”